SOCIAL MEDIA:
With the ever increasing role that social media plays in our everyday lives, the very definition of PR has shifted. The barriers that used to separate the artist and the fan no longer exist, making it possible for the artist to create a thriving direct-to-fan relationship via numerous avenues across the internet. Connections between the artist and their fans’ generate profound exposure via their own social networks. Amazing new web applications and artist-designed .coms develop constantly, all of which aim to build momentum in an artist’s career path.
As such, a significant Web 2.0 presence should be a top priority for each and every developing artist, and at Crash Avenue, we’re very aware of the power of the fan being the ultimate PR tool. Crash Avenue will not only advise on what platforms are most effective and how they should be used, we manage these alternative avenues of exposure to guarantee the our more traditional methods of PR will have the greatest impact.
Additionally, keeping track of an artist’s presence across multiple social networks can be overwhelming. Crash Avenue can provide detailed statistics to our clients, letting them know exactly where people are discovering/listening/purchasing their music online, what news items and announcements are driving exposure, and even what part of the world their fans are discovering their music! This information is invaluable to the artist, helping them make more informed decisions regarding touring and how their music is being consumed.
Social media platforms included but not limited to: Facebook, Twitter, Myspace, Bandcamp, Rootmusic, Last.fm, iLike, Soundcloud, Songkick, Pandora, Our Stage, Jam Legend, Pure Volume, PlayNetwork.
INTERNET/BLOG MEDIA:
Bloggers are generating content daily, and at Crash Avenue, we target exactly the blogs and sites that will be the most responsive and offer the highest impact. Whether it is a new video, a new song, tour announcement or new creative content within your social networks, Crash Avenue services thousands of blogs and new media outlets/online publications regarding your project, and develop a targeted, strategic media rollout throughout many types of online press. Our clients have been featured on Pitchfork, Daytrotter, MOKB, Aquarium Drunkard and hundreds of others.
NATIONAL ALBUM RELEASE/TRADITIONAL MEDIA:
Traditional music media is not dead… it too, is evolving. Pioneering traditional media like Seattle’s The Stranger (LineOut), The Village Voice, (Sound of the City), and The Denver Post (Reverb), in addition to respected lifestyle magazines like Alarm and The Fader, have embraced new media and have prospered beyond the limitation of existing solely on ink and paper. Yes, losing magazines like Paste and Venus continues to have a negative impact, but as they too prove their resilience online. We continue to service hundreds of daily papers, alternative newsweeklies, and various print publications throughout North America digitally and physically. Our goal is to secure editorial coverage that has an effect on our clients, continuing momentum in a variety of different publications. Our clients have been featured in Spin, Paste, Rolling Stone, and other leading print sources.
TOUR MEDIA:
Both prior to and during an artist’s tour, Crash Avenue provides continuous media support through a variety of traditional print, making every effort to stay informed of important changes in how social media is changing how we interact with your fanbase regarding touring. Additionally, Crash Avenue identifies and maintains conversation with taste-making media and promoters in each market, making every effort to highlight our artists’ music throughout North America. Previews, reviews, features, and photography sets of our artist roster has been featured in hundreds of print and new media outlets, including The Village Voice, Chicago Reader, Washington Post, Pitchfork, and Brooklyn Vegan.
GRAPHIC + WEB DESIGN/CONSULTATION:
Unique to Crash Avenue is the presence of an in-house graphic and web design service for artists. Whether you’re needing a new website, blog, tour posters, album art, social network design, retail sheet, or other visual content, we can provide fast turn-around in tandem with the publicity campaign – and at a rate much lower than purchasing such services separately. Presentation is critical when competing for the attention of the most widely read and respected music media, let us help you stand out.
